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Peekaboo
Start yours free
🌸 for the fourth trimester

Share the joy.
Ask for the help.
Without drowning in a thousand messages.

The one page a new family shares so everyone knows how to help — book a visit, bring a meal, send a gift, get every update. No apps. No accounts. No group chats.

Start yours free See how it works

Free to start · AU$14.99 once for unlimited · no ads, ever

why we built it

Two things every new mum knows

The pull — and the breakYou want to hide from the world. You also want to tell everyone.

When you have a newborn you're pulled two ways at once — and both of you are right. Peekaboo lets you do both: post once, and everyone who loves you gets the photo and the news at the same time.

You receive all the love — with no pressure to reply to a thousand messages. Connected, but not drowning. That's the break.

“Part of you wants to retreat from the world and throw your phone in the river… and part of you wants to tell the entire world about this precious new baby.”

— Simone, mum of four

A safe space to askFor the mum who can't bring herself to ask for help.

Society is great at telling mums they should do everything by themselves and still look fabulous. So most of us can't bring ourselves to ask for help — especially not to someone's face.

Peekaboo makes asking safe. You put it on the page once — this is what I'd love help with — and anyone who wants to help, can. No awkward ask. No feeling like a burden.

“A safe space where mums can ask for help… just a broadcast where she can say, this is what I need, and anyone who wants to help, can.”

— Simone, mum of four

Simone and Eddie — the mum and dad who built Peekaboo
her list, his code

Built by a mum of four — and the husband who could build it.

Simone has done the newborn-visitor chaos three times, and she's pregnant with her fourth. She knew exactly what a new family needs, and exactly how it feels to need help and not be able to ask. So she told her husband, Eddie, everything four babies had taught her — and he built it.

“I told him everything I've needed for four babies, and he built it.”

No investors, no team of twenty. A mum who's lived this, and a dad who wrote the code. If it makes one new mum's first two weeks calmer, it's done its whole job.

one page, everything

Everything a new family needs — in one shareable link

🗓️

Visits, booked

People book an open slot instead of surprising you. You see who's coming and when. No day-two doorbell.

🍲

Meal train

They claim a night, see what's taken and your allergies. No five lasagnes on Tuesday.

🎁

Gift list

Add what you actually need. They reserve it, it marks taken — no duplicate muslins.

🤍

Ask for help

Note what would help — a meal, an hour of quiet — as a gentle broadcast. Never a one-on-one ask.

📣

Updates

Post once — photos, milestones, “we're home.” Everyone stays in the loop, your thumbs get a break.

💌

Telegrams

Friends and family leave one-way notes of love for the baby — a warm wall of messages to keep. No reply needed; private or shared.

🔒

Private by default

Helpers see “Booked” — never each other's names, notes or numbers. Everyone helps, nobody snoops.

why this, not a group chat

Four things nothing else in the category does

All-in-one, baby-native

Visits, meals, gifts, questions and updates in one page. The others do one slice — usually just meals.

No account for anyone

Helpers tap a link and act. No sign-ups — the number-one reason invites die.

Pay once, no subscription

AU$14.99 once, or use it free. Not $7–$12 every month, forever.

Private by default

Visitors never see each other's details. No other tool in the category redacts.

We went to use a meal-train site and it had ads. On a page about a newborn.
Peekaboo has zero ads. Ever.

90 seconds, no download

How it works

1

Create your page — free

Just the baby's name to start. No account, no app store.

2

Share the one link

Send it to family and friends. Everyone sees the same page.

3

Let people help

They book a visit, claim a meal, send a gift — you rest and receive the love.

start today

Get your baby's page ready before the doorbell rings.

🆓 Free to start 💛 AU$14.99 once for unlimited 🚫 No ads, ever 🔒 Private by default
Start yours free
good to know

Questions

Do my family and friends need to download an app or make an account?

No. They tap your link and do the thing — book a visit, claim a meal, send a gift. No sign-ups for anyone. That's the whole point.

Is it really free?

Yes — you can create and share a page for free. If you want it unlimited, Peekaboo Plus is a one-time AU$14.99. No subscription, no ads, no catch.

Can people see each other's details?

No. Visitors see that a slot is “Booked” — never who booked it, their note, or their number. Private by default.

What about asking for help — isn't that awkward?

That's exactly what we built around. You note what would help on the page, and it goes out as a gentle broadcast, not a personal ask. Anyone who wants to help picks something. You never have to ask a single person to their face.

Who made this?

A husband and wife. Simone is a mum of four who knew what a new family really needs; her husband Eddie built it to her spec. No investors, no big team.